Every published piece, walkthrough, deck, author page, and affiliate footprint, in one place. Updated as the work lands.
Marquee pieces and exclusives that delivered measurable reach.
Exclusive interview with the former NFL player and Ice Shaker CEO. Held #1 on Google for three weeks and drew direct social engagement from Gronk himself.
The behind-the-scenes editorial doc for the exclusive. Drafting, structure notes, and source organisation.
Headline call that broke through Google Discover. 2M+ Discover clicks.
Short, candid videos on what I've built, what's worked, and how I work day to day.
The proudest professional moment (Gronk exclusive) sitting next to the proudest personal one: my self-published novel, Almost, Always.
What made the 2M+ Discover piece land, why Apple News asks a different game of you, and where Google is leaning on personalisation now.
Claude Sonnet and Gemini Pro in the workflow. Ideation, competitor scans, trend extraction, fact-check. Human oversight is still the last gate.
Original observation work and the creative pivot pitch.
A strategic observation on India's D2C travel market. High-visibility utility against premium aspiration. Which way is the audience leaning?
A creative case study on BLUORNG × Hot Wheels. Streetwear meets nostalgia IP, the kidult economy turned into brand value, and a thesis on why the bully got humbled and there's no point stopping now.
A creative case study for COMET, India's fastest-rising D2C sneaker brand. A capsule collection tied to Gaganyaan: 800 pairs across four colorways inspired by aphelion, the furthest point from the Sun. Built around an ISRO Gaganyatri who designs four shoes for what he expects to feel in space.
The creative pivot deck. Marketing-trained, newsroom-tested. Built around the only metric that matters: stopping the scroll.
500+ articles produced for The Sporting News across five affiliate markets. Each region adapted in tone, search behaviour, and conversion intent.
Working doc of the prompts I use in production. Ideation, competitor analysis, trend extraction, fact-checking. Built around Claude Sonnet and Gemini Pro.
Live prompt collection. Updated as workflows evolve.
Find me online.
LinkedIn
The professional record. Endorsements, full history, recommendations.
@thq_lfc
Sports, takes, headlines, the occasional thought on Liverpool.
@haiderlogs
The personal feed.